New capabilities focused on editing will arrive alongside AI Site Generator, too, like an AI page and section creator that’ll enable customers to add a new page or section to a site simply by describing their needs. The full suite of Wix’s editing tools - both manual and AI-driven - is available to AI Site Generator users, letting them make tweaks and changes as they see fit. “This generates a unique website that maximizes the experience relevant to the content.”Ĭustomers aren’t constrained to AI Site Generator’s designs, a not-so-subtle acknowledgement that AI isn’t at the point where it can replace human designers - assuming it ever gets there. “With AI Site Generator, users will be able to create a complete website, where the design fits the content, as opposed to a template where the content fits the design,” Abrahami said. But Wix claims that AI Site Generator is unique in that it can build in e-commerce, scheduling, food ordering and event ticketing components automatically, depending on a customer’s specs and requirements. Other platforms, like SpeedyBrand, which TechCrunch recently profiled, already accomplish something this. In a chatbot-like interface, the tool asks a series of questions about the nature of the site and business, attempting to translate this into a custom web template.ĬhatGPT generates the text for the website while Wix’s AI creates the site design and images. A 2022 survey by Top Design Firms, a directory for finding creative agencies, found that nearly 27% of small businesses still don’t have a website and that low traffic, followed by adding “advanced” functionalities and cost, are the top challenges they face with their website.ĪI Site Generator takes several prompts - any descriptions of sites - and uses a combination of in-house and third-party AI systems to create the envisioned site. To Abrahami’s point, small businesses in particular struggle to launch and maintain sites, potentially causing them to miss income opportunities. “We’ve conducted many tests and have had many in-depth conversations with users to be confident that we are delivering real value. “The AI Site Generator leverages our domain expertise and near-decade of experience with AI to tune the models to generate high-quality content, tailor-made design and layouts,” Abrahami said. Avishai Abrahami, Wix’s co-founder and CEO, says that the goal was to provide customers with “real value” as they build their sites and grow their businesses. The company’s new AI Site Generator tool, announced today, will let Wix users describe their intent and generate a website complete with a homepage, inner pages and text and images - as well as business-specific sections for events, bookings and more. Wix, a longtime fixture of the web building space, is betting that today’s customers don’t particularly care to spend time customizing every aspect of their site’s appearance. Do no-code drag-and-drop interfaces still make sense in an era of prompts and media-generating models? And what’s the right level of abstraction that won’t alienate more advanced users? What does one expect from a website builder in 2023? That’s the question many startups - and incumbents - are trying to answer as the landscape changes, driven by trends in generative AI.
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